Nancy Jose
A below par monsoon is likely to affect the agrarian economy and
add to urban India’s water woes. However, monsoon may not be the only cause for
the latter.
Groundwater
all across the country is depleting.
The figures are shocking: Seventy-two per cent of the country falls under the
"crucial zone", where groundwater has been over-exploited. Be it
urban or rural India, water supply and its quality is pathetic.
Policy paralysis
and an appalling lack of management have turned burgeoning India into
waterless, despairing India.
Launching products (for example: bathing and surface care
products) that use up less water could mean conservation of water and hence, a decline
in water problems of urban and rural India!
Read the entire article HERE
Source: India Today; July 6, 2012

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